Assignment 18: Create a Customer Avatar

What kind of hobbies does your customer have? They love to spend time outdoors, either going on walks or bike rides. They love to read a mix of fiction and non-fiction novels. They listen to podcasts, usually ones that have to do with science or personal opinion. They frequently visit websites like Reddit, Imgur, and YouTube. They use Twitter and Instagram daily, but they aren't on Facebook very often.
What kind of car do they tend to drive? (What color is it?) They either drive a Honda Civic or a Toyota Corolla, but they dream of owning a Tesla. They prefer to own white cars because they look modern and hide scratches. The interior is black or dark grey so as to hide any paw prints their dogs leave behind. The seats are cloth, not leather.
What TV shows do they watch? They love to binge shows on Netflix and watch documentaries. Some of their favorite shows include: The Office, Parks and Rec, and Friends.
Do they have children? They do not have any children yet.
What are their favorite books, and who are their favorite politicians? For fiction, they love a good dark mystery novel. They enjoy books from Stephen King. For non-fiction, they enjoy books about nutrition and health like, How Not to Die. They tend to have more liberal or socialist views and prefer a politician like Bernie Sanders.
How old are they? How old do they feel? They are in their mid-to-late 20s, probably 25. How old they feel depends on the day. They recently graduated with their bachelor's degree and are relatively new to their career field. Some weekends they feel more like a 21 year old and want to go out to a bar. Other weekends, they feel more like they're a 50 year old and want to relax at home.

After you have created this customer avatar, I'd like you to answer this final set of questions: What do you have in common with the customer avatar? If you have anything in common with the avatar, do you think that is a coincidence? Why? Honestly, I think I pretty much just described myself and my closest friends. I feel like I am the prototypical consumer because I live this lifestyle and I know this app would be hugely beneficial to my life. My closest friends also happen to be vegan and fall in line with most of these answers. I used a blend of all of us to create the customer avatar because others like us are who I envision to use this app the most. I designed the customer avatar to have more ambiguous physical traits because my close friend group is multi-cultural and I foresee this app being useful around the world.