Friday, November 9, 2018

Assignment 22: Elevator Pitch No. 3

1) The pitch. Same as last time, 1-minute long. No Web cams. No sitting. Be dynamic! Upload the video to YouTube (as you do with all of your videos) and post the link. 

https://youtu.be/xr9Ew29fITA


2) A reflection on the feedback you received from your last pitch. Describe what stood out to you as important, what feedback surprised you the most, what feedback you think was outright wrong or silly or amazing and inciteful. The feedback I received on the second version of my elevator pitch was positive with my peers saying they liked my inclusion of stats to support the need for my mobile app and my excitement for the product. There were 2 points of feedback the stuck out to me as the most inciteful: my confidence helped them feel confident in my product and a 12 month timeline for a return of investment of $100,000 may be a bit unrealistic. The first point reiterated that if you believe in your product, others will too. If you want your ideas to turn into actual products, you need to be so confident in your product's capabilities that others will feel compelled to be a part of this opportunity. Even if you don't have everything planned perfectly at that moment, you need to be able to envision the end product and be able to convey that image to potential investors and customers. Speaking of feigning confidence, the second point actually ties into that. For my closing, I included an investment request of $100,000 with a promised ROI in 12 months. I have no experience in running a mobile app or in dealing with investments. To get this number, I did a bit of research on what an app like mine typically takes to become functional and quotes were between $50,000 and $200,000. Then, I looked into common ROI timelines for mobile apps and for the price range. I didn't get a clear answer, but a year seemed common. I wasn't particularly confident in this part of my pitch because of my inexperience, so it was interesting to see that the feedback thought I did seem confident.

3) What did you change, based on the feedback? Based on the second point of feedback, I adjusted the closing of my pitch to expand the ROI timeline from 12 months to 18 months. This longer time frame will help keep the contractual obligation if any problems were to arise or if growth is slower than anticipated. I also edited out a statistic to make the pitch fit better in the 90 second time frame.

4) Third time's the charm, as they say. I bet you find a few things different from the first time, including: (a) it's almost memorized, (b) you're far more comfortable in front of the camera, and (c) the pitch itself is better. If this is or isn't true for you, please include this in your reflection! I definitely see some differences between my first pitch and my third. I feel like the editing down on the support statistics, including an ask for investment with a promised ROI timeline, and my comfortable body language improved my third pitch. I changed back into the outfit I wore in my first pitch because I personally think it looks better than the second outfit. I also adjusted my camera angle to be like it was in my first pitch as I thought it looked more professional.

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